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But What About My Comp Set?
We know you want to understand how your performance compares to your frenemies across the street.
Use our competitive reports to help contextualize how your initiatives stack up across the entire Alō Index hotel portfolio (9,000 hotels and counting!), your local market, and your brand, if applicable to your property.
Local market comparisons require three or more hotels to ensure confidentiality.
How Are Travel Buyers Using This Information?
They see the same comparisons. Travel buyers are using these category level comparisons to:
Drive share shifts
Make targeted traveler recommendations in OBTs
How Can I Use This Information?
Review your lowest performing categories and ensure all of your actions and initiatives have been accurately documented in the assessment.
Bring it to your next Green Team/ESG Steering Committee/Executive Committee meeting for discussion.
Review your highest performing categories and recognize the contributors.
Include it in QBRs with customers to demonstrate how choosing your hotel can have a positive impact on the local community.