Why We Ask for Sources
👉 Part of what makes Alō Index unique is our belief in zero-party data, which is a fancy way to say property-level. By verifying hotel claims, we build trust and transparency in the process and results.
How Many Responses Require Sources?
👉 It depends on your hotel activities. It could be as many as 38, or as few as 2.
What Can I Use As a Source?
Sustainability certifications
Carbon, water, and waste footprint numbers
Hotel property CSR/Sustainability statement
Photos of on-property sustainability in action: beehives, roof gardens, vegan menus, local artwork, staff cafeteria, water bottle filling stations, compostable food service items
Public facing media or documents that show your environmental, social, and governance practices
Screenshots of utility bills, company intranet posts, social media posts from your official channels
What Kind of Information Should My Source Document Contain?
Hotel Name
Date (can be as general as a year, depending on the source)
The answer to the question you're verifying 😉
OK, What SHOULDN'T I Send You?
Sensitive or confidential information; we don't need to know how MUCH your hotel spends on linens, just that you're recycling some of them
Personal photos you don't have permission to share
Brand or chain level marketing statements that do not specifically mention your hotel by name
Expired certifications
Menus without your hotel name
Links to websites: we can't archive these pages, and they probably won't be around forever. Please send a screenshot instead.
Source Examples
👉 Below are some examples of sources that are excellent, reliable verification documents. They are not the only sources we accept! If you have a source you are not sure about, send us the details and we'll be happy to take a closer look.
Hotel Certification: please upload the current version
Carbon, water, waste footprint numbers: we are happy to receive spreadsheet screenshots, internal dashboard screenshots with any sensitive information redacted, reports from your utility provider with any sensitive information redacted, or a publicly available report published within the last year.
Hotel property ESG/CSR/Sustainability statement (H/T to Archer Hotel New York!)
Photos of on-property sustainability in action: beehives, roof gardens, vegan menus, local artwork, staff cafeteria, water bottle filling stations, compostable food service items
Public facing media or documents that show your environmental, social, and governance practices
How To: Upload Sources
Upload one source at a time by clicking the "upload here" button as you answer the questions, or upload all at once when you've reached the "Sources" section.
⬇️ Show us where to find the information in your document by listing the relevant page number or describing the image.
